PRIVACY POLICY

This Privacy Policy explains how Urth Tone (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you visit or make a purchase from www.urthtone.com

We respect your privacy and are committed to protecting your personal data in accordance with the Protection of Personal Information Act (POPIA) and other applicable laws.

1. Information We Collect

We may collect the following types of personal information when you interact with our website or make a purchase:

1.1. Information You Provide Directly

Full name
Contact details (email address, phone number, shipping/billing address)
Payment details (processed securely through our payment providers)
Account login information (if you create an account)
Messages or inquiries you send us

1.2. Information Collected Automatically

When you visit our website, we may collect:

Your IP address
Browser type and version
Device information
Pages viewed and time spent on our site
Cookies and tracking technologies (see Section 6)

2. How We Use Your Information

We use your personal information to:

Process and deliver your orders
Communicate with you regarding your purchase or account
Provide customer support
Improve our products, website, and shopping experience
Send marketing emails or newsletters (if you’ve opted in)
Comply with legal and tax obligations

We will never sell or rent your personal data to third parties.

3. Sharing Your Information

We may share your information with trusted third-party service providers who help us operate our business, such as:

Payment gateways (e.g., PayFast, PayStack, Yoco)
Courier and logistics partners for deliveries
Email marketing platforms (e.g., Mailchimp, Klaviyo)
Analytics tools (e.g., Google Analytics)

These third parties are only given the information necessary to perform their services and are required to protect your data in accordance with POPIA.

4. Data Retention

We retain your information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law.
When data is no longer needed, it is securely deleted or anonymized.

5. Your Rights

Under POPIA, you have the right to:

Access the personal information we hold about you
Request correction of inaccurate or outdated data
Request deletion of your personal information (where legally possible)
Withdraw consent to receive marketing communications
Lodge a complaint with the Information Regulator (South Africa) if you believe your data has been mishandled

You can exercise your rights by contacting us at privacy@urthtone.com

6. Cookies & Tracking Technologies

Our website uses cookies to enhance user experience and collect analytics data.
You can choose to disable cookies through your browser settings, though this may affect certain site functionalities.

Cookies help us:

Remember your cart and preferences
Understand site traffic and performance
Improve user experience and marketing relevance

7. Security of Your Information

We take data protection seriously and use appropriate technical and organizational measures to protect your personal data from:

Unauthorized access or disclosure
Loss, misuse, or alteration

While no online system is completely secure, we strive to ensure your data is handled safely and responsibly.

8. International Transfers

If you access our site from outside South Africa, please note that your data may be transferred and processed in South Africa or other countries where our service providers are located. We ensure all such transfers comply with applicable data protection laws.

9. Updates to This Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated “Last updated” date.

We encourage you to review it periodically to stay informed.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your information, please contact us:
📧 privacy@urthtone.com